Multiple Choice/ One Mark Questions for MARKETING MANAGEMENT – PART-3
Business Studies
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Q 1: By looking at the package of the product say paint or hair oil, one can make some guess about quality of the product contained in it.
Which importance of packaging is highlighted in above example?
- (a) Product Differentiation (C) Product protection
- (b) Self Service outlets (d) Innovation opportunity
Ans: (a) Product Differentiation
Q 2: Milk can now be stored for 4-5 days without refrigeration in the recently developed packing materials Which importance of packaging is highlighted in above example.
- (a) Product Differentiation (C) Product protection
- (b) Self Service outlets (d) Innovation opportunity
Ans: (d) Innovation opportunity
Q 3: ____________is useful in providing detailed information about the product, its content, method of use etc.
Fill in the above blank.
- (a) Branding (d) Physical distribution
- (b) Labeling (c) Packaging
Ans: (b) Labeling
Q 4: The information imprinted on the package includes name and address of the manufacturer, net weight when packed, manufacturing date, maximum retail price and batch number.
Which function of labeling is performed above.
- (a) Describe the product and specify its content
- (b) Identification of the product or brand
- (c) Grading of product
- (d) Helps in promotion of product
Ans: (b) Identification of the product or brand
Q 5: Dove hair conditioner comes in different categories i.e. for normal hair and for other categories. Which function of labeling is performed above.
- (a) Describe the product and specify its content
- (b) Identification of the product or brand
- (c) Grading of product
- (d) Helps in promotion of product
Ans: © Grading of product
Q 6: The label on the package of a shaving cream mentions, “40% Extra Free “Or package of a toothpaste mentioning, “Free toothpaste inside”.
Which function of labeling is performed above.
- (a) Describe the product and specify its content
- (b) Identification of the product or brand
- (c) Grading of product
- (d) Helps in promotion of product
Ans: (d) Helps in promotion of product
Q 7: The statutory warning on the package of cigarette or Pan Masala, “Smoking is injurious to Health” or “Chewing Tobacco is injurious to health.”
Which function of labeling is performed above.
- Describe the product and specify its content
- Identification of the product or brand
- Providing Information reed aired by law.
- Helps in promotion of product
Ans: © Providing Information required by law.
Q 8: _________ element of marketing is a factor which affects the revenue and profits of a firm.
Fill in the above Blank.
- (a) Product (C) Promotion
- (b) Price (d) Physical Distribution
Ans: (b) Price
Q 9: _____ factor sets the minimum level or floor price at which the product may be sold.
Fill in the above blank with the factor affecting Price determination.
- (a) The Utility and demand (C) Extent of competition in the market
- (b) Product Cost (d) Government and legal regulations
Ans: (b) Product Cost
Q 10: _____ factor sets the minimum level or Upper limit of the price which the buyer would be prepared to pay.
Fill in the above blank with the factor affecting Price determination.
- (a) The Utility and demand (C) Extent of competition in the market
- (b) Product Cost (d) Government and legal regulations
Ans: (a) The Utility and demand
Q 11: The cost of a drug manufactured by a company having monopoly in the production of the same come to Rs. 20 per strip of ten and the buyer is prepared to pay any amount for it, say Rs. 200. In the absence of any competitor, the seller may be tempted to extort the maximum amount of Rs. 200 for drug and intervene to regulate the price. In such a case government may declare this medicine as essential commodity and regulate its price.
Fill in the above blank with the factor affecting Price determination.
- The Utility and demand (C) Extent of competition in the market
- Product Cost (d) Government and legal regulations
Ans: (d) Government and legal regulations
Q 12: If accompany provides free home delivery, does sales promotion efforts, provides credit facility and customer services, then it has flexibility in fixing prices.
Fill in the above blank with the factor affecting Price determination.
- The Utility and demand (C) Extent of competition in the market
- Marketing Method Used (d) Government and legal regulations
Ans: (b) Marketing Method Used
Q 13: A manufacturer of detergent powder in Gujarat would find it very difficult to directly approach customers, say in Delhi, Hyderabad, Srinagar and other far off places. Therefore, he should supply a large Q quantity of his product to a big merchant, say in Hyderabad. This big merchant would then supply detergent powder to relatively small sellers in various towns of Hyderabad. These sellers would in turn, resell the goods to customers.
Which Element of Marketing is highlighted in above Case?
Ans: Physical Distribution
Q 14: The people, institutions, merchants and functionaries, who take part in the distribution function are called_____________.
Ans: Channels of Distribution
Q 15: _____________refers to a team of merchants, agents and business institutions that combine physical movement and title movement of products to reach specific destinations.
Ans: Channels of Distribution
Q 16: State any two benefits of channels of distribution.
Ans: Brings economy of effort, helps to cover large geographical area, bring convenience to customer, Serve as authentic source of market information.
Q 17: Which of the following is not the function of distribution channels?
- Sorting (C) economy of effort
- Accumulation (d) Assorting
Ans: © economy of effort
Q 18: Mail order selling, Internet selling and selling through own sales force, e.g. Eureka Forbes are the example of __________ type of channel.
- One Level Channel (c) Two level channel
- Zero Level channel (d) Three level channel
Ans: (b) Zero Level channel
Q 19: Maruti Udyog selling its cars through company approved retailers is an example of _______________ type of channel.
- One Level Channel (c) Two level channel
- Zero Level channel (d) Three level channel
Ans:(a) One level Channel
Q 20: Which of the following is not the component of Physical distribution?
- Order processing (c) Accumulation
- Warehousing (d) Inventory Control
Ans: © Accumulation
Q 21: ____________ refers to the use of communication with the twin objective of informing potential customers about the product and persuading them to buy it.
Ans Promotion
Q 22: _________refers to combination of promotional tools used by an organisation to achieve its communication objectives.
Ans: Promotion Mix
Q 23: what are the elements of promotion mix?
Ans: (I) Advertising (ii) Personal selling (iii) Sales Promotion (iv) Sales Promotion
Q 24: State any two factors on which the mix of elements of promotion Mix depends upon?
Ans: Nature of market, Nature of product, Promotion Budget, Objectives of promotion.
Q 25: ___________is an impersonal form of communication which is paid for by the marketers to promote some goods or services.
Fill in the above blank with one of the element of promotion mix.
- Advertising (c) Publicity
- Personal Selling (d) Sales promotion technique uses
Ans: (a) Advertising
Q 26: Which of the following is not the feature of advertising?
- Paid form (c) development of relationship
- Impersonality (d) Identified sponsor
Ans: © development of relationship
Q 27: Which of the following is not the merit of advertising?
- Mass Reach (c) Direct feedback
- Enhance customer satisfaction (d) Economy
Ans: © Direct feedback
Q 28: Which of the following is not the limitation of advertising?
- Less forceful (c) Lack of feedback
- Inflexible (d) Reflects crisis
Ans: (d)) Reflects crisis
Q 29: __________________ involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales.
Ans: Personal Selling
Q 30: Which of the following is the feature of personal selling?
- Paid form (c) development of relationship
- Impersonality (d) Identified sponsor
Ans: © development of relationship
Q 31: Which of the following is the merit of personal selling?
- Mass Reach (c) Direct feedback
- Enhance customer satisfaction (d) Economy
Ans: © Direct feedback
Q 32: ___________refers to short term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service.
Ans: Sales Promotion
Q 33: Which of the following is not the merit of sales promotion?
- Attention value (C) ) development of relationship
- Useful in new product launch (d) Synergy in total promotional efforts
Ans: © development of relationship
Q 34: Which of the following is not the limitation of Sales promotion?
- Reflect crisis (c) low effectiveness
- Spoils product image (d) All of the above
Ans: © low effectiveness
Q 35: A car manufacturing company: s offered to sell a brand of car at a discount of Rs. 10,000 for a limited period to clear off excess stock.
Identify the sales promotion technique used in the above example.
- Refund (c) Quantity gift
- Discount (d) Rebate
Ans: (d) Rebate
Q 36: An electronic shop is giving an offer of get 128 KB Memory card free with a Digicam or buy a TV of 25+ and get a vacuum cleaner free” with the objective of enhancing its sales.
Identify the sales promotion technique used in the above example.
- Refund (c) Quantity gift
- Product combination (d) Rebate
Ans: (b) Product combination
Q 37: In holiday season a hotel is giving an offer of “take a 2-night 3 days Package at the hotel and get an extra night stay at just Rs. 500 with the objective to increase its customer base.
Identify the sales promotion technique used in the above example.
- Usable benefit (c) Quantity gift
- Product combination (d) Rebate
Ans: (c) Q quantity gift
Q 38: A white goods company is giving offer of “Scratch a card” or “Burst a Cracker “and instantly win a Refrigerator, car, T- shirt, Computer with the purchase of a TV.
Identify the sales promotion technique used in the above example.
- Usable benefit (c) Quantity gift
- Product combination (d) Instant draws and assigned gift
Ans: (d)) Instant draws and assigned gift
Q 39: An Apparel retailer is giving an offer of “Purchase goods worth Rs. 3,000 and get a holiday package worth Rs. 3,000 free.
Identify the sales promotion technique used in the above example.
- Usable benefit (c) Quantity gift
- Product combination (d) Instant draws and assigned gift
Ans: (a) Usable benefit
Q 40: Many marketers of consumer durables such as Electronic goods, automobiles etc offer easy instalments, eight Up Front and 16 To Be Paid as Post Dated Cheques.”
Identify the sales promotion technique used in the above example.
- Usable benefit (c) Full Finance @ 0%
- Product combination (d) Instant draws and assigned gift
Ans: (c) Full Finance @ 0%
Q 41: ____________ involves a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public.
Ans: Public Relations.
Q 42: Which of the following is the function performed by Public relations department?
- Press relations (c) Lobbying
- Product publicity (d) All of the above
Ans: (d) All of the above
Q 43: Which of the following objectives Public relation department helps in achieving?
- Building Awareness (c) Stimulates Sales Force
- Building Credibility (d) All of the above.
Ans: (d) All of the above.
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