Case Study-Planning

BUSINESS STUDIES – CBSE 10+2

Team – Study research
CASE STUDIES- PLANNING – CBSE – 10 +2 Business Studies.

Welcome to studyresearch again. Where the search for good and effective notes ends. Planning in life is extremely important so does in CBSE exams. 

We contacted experienced teachers and requested them to frame their experience of teaching and question paper formation to come up with following case study on planning.  



Q1: Mr. Anil  , a cricket team coach has set  the target set the target and made a approach for achieving predetermined objectives for the team’s practice session. He told his players all the team Players have to work towards achieving team goal. These goals set target which need to be achieved and against which actual performance will be measured. In the above case Anil has performed one of the function of management.

(a) Identify   one of the function of management  performed by Anil.

(b) Two importance of that function of management is highlighted in the above case. Identify and explain.

Answers:
(a) Planning
(b)(i) Planning provides direction (ii) Planning establishes standards for controlling.

Q2; IT Company Polaris Software Ltd. Is thinking of a new facility in Mumbai with a capacity for 800 professionals. The company’s CEO said that the company was well on the track to meet its earlier announcement to increase the headcount by 1,500-2,000 professionals in the current year to reach the 9,000 mark by March 2007. We will look at the acquisition of small boutique consulting companies that are focused on banking , financial services and insurance space. This will Strengthen customer services and accounts management capabilities.

  • Identify the function of management performed by polaris ltd.
  • Explain the process of above function.
Answer:  (a) planning
(b) process of planning

Q3: The essar group is looking to step up its global operations by entering the riskier but profitable markets of Africa , eastern Europe and Middle East. The group has also announced its intention of setting up Greenfield steel manufacturing operations in Sharjah , Qatar and Iran . It has plan to set up a 50-50 joint venture with state owned Qatar Steel Company for a 1.5 million ton steel plant along with a 1 million ton steel rolling plant on the outskirts of Sharjah and another ton per annum steel plant in iran . According to a recent Essar newsletter. Even the Indonesia branch of Essar where the group runs a cold rolling complex, is expected to look for merger and acquisitions opportunities in the region.

  • Identify the function of management performed by essar group.
  • Explain the features of above identified function in relevance to case study.
Answers:
(a) Planning
(b) (i) Planning focuses on achieving objectives (ii) Planning is futuristic (iii) Planning involves decision making.

Q4; Raman and Aman are managers in a same company . Before starting a project Raman said ‘Lets start planning’ But aman said ‘ No ‘ to planning because he thinks that organization has to constantly adapt itself to changes. It becomes difficult to accurately assess future trends in the environment  and once the plans are in the process of implementation managers are not allowed to deviate from plans nor are they allowed to act on their own other than this there are number of incidental costs like expenses on boardroom meetings , discussions with professional experts and preliminary investigations to find out the viability of plan .Further he says planning takes so much time that no time is left for their implementation. On other hand , Raman is of opposite views he says planning helps by stating in advance what is to be done and how it is to be done.It shows the ways to deal with changes and uncertain events. Planning helps a manager to look into the future and make choice from amongst various alternative courses of action. It provides goals and standards against which actual performance is measured.

(a)On the basis of above discussion explain the importance and limitations of planning by quoting the lines from above case.

(b) give your opinion about above discussion for planning.

Answers:  (a) Importance of planning; (i) Planning provides direction “ planning helps by……to be done”

(ii) Planning reduces the risk of uncertainty “ It shows the…….uncertain events”.

(iii) Planning facilitates decision making “ Planning helps a manager……….courses of action”

(iv) Planning establishes standards for controlling “ It provides……….is measured”

Limitations of Planning;  (i) Planning may not work in a dynamic environment “ Organisation has to……..trend in environment”

(ii) Planning reduces creativity “ Once the plans………act on their own”

(iii) Planning involves huge cost “ There are a number of …………viability of plan”

(iv) Planning is a time consuming process “Planning takes………for implementation”

(b)Our view; Despite its limitations planning is not a useless exercise. It is a tool to be used with caution. It provides a base for analyzing future courses of action. But it is not a solution to all problems.


Q5; According to Sneha a marketing manager of a company A company’s marketing strategy has to address certain questions i.e. who are the customers? What is the demand for the product? What is the pricing policy? And hoe do we advertise the product. In a way Sneha is referring to a type of plan . Identify.

Answer- Strategy

Q6; Atul a Purchase manager in Arya Ltd. Says he has made a plan regarding requirement of packages , transport services, printing of stationery , water and power supply . he has made plan regarding how should vendors be selected for procuring suppliers and how many suppliers should a company make purchases from. His these plans are really acting as guide to managerial actions.

Identify the type of Plan.

Answer – Policy

Q7; Arya HR manager in a company has planned training program for the employees. For higher level management orientation programmes lectures and seminars are organized whereas at the supervisory level on the job training sessions are organized.

Identify the type of plan made by Arya.

Answer – Method