For Class 12 CBSE Business Studies Students.
25 Multiple Objective Type Questions and Answers for chapter MARKETING MANAGEMENT Part-I
[textillate effect_in=’zoomIn’ type_in=’sync’ effect_out=’rollOut’ type_out=’sync’]All We request is to share this page among your friends.[/textillate]
Q1: State the meaning of market.
[textillate effect_in=’fadeInLeftBig’ type_in=’shuffle’ effect_out=’fadeOutDown’ type_out=’sync’]Ans: Market refers to a set of actual and potential buyers of a product or service.[/textillate]
Q2: Which of the following activity is not termed as marketing activities?
- (a) Packaging
- (b) Transportation
- (c) Non economic Activity
- (d) Warehousing
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: © Non economic activity[/textillate]
Q3: “ A social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value to others”.
Who has given above definition of marketing?
- (a) Abraham Maslow
- (b) Philip Kolter
- (c) Karl Pearson
- (d) Harold Koontz
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (b) Philip Kolter [/textillate]
Q4: Which of the following is not the feature of marketing?
- (a) Needs and Wants
- (b) Creating a market offering
- (c) Trade mark
- (d) Customer value
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: © Trade Markl[/textillate]
Q5: ____________ refers to planning, organising, directing and control of activities which facilitate exchange of goods and services between producers and consumers.
Fill in the above blank with appropriate ioption.
- (a) Marketing Management
- (b) Financial Management
- (c) Quality management
- (d) Cost Management
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (a) Marketing management[/textillate]
Q6: “ Marketing Management as the art and science of choosing target markets and getting , keeping and growing customers through creating delivering and communicating superior customer values of Management”.
Who has given above definition of marketing?
- (a) Abraham Maslow
- (b) Philip Kolter
- (c) American Management Association
- (d) Harold Koontz
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (b) Philip Kolter[/textillate]
Q7: “ Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals”’
Who has given above definition of marketing?
- (a) Abraham Maslow
- (b) Philip Kolter
- (c) American Management Association
- (d) Harold Koontz
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: © American Management Association[/textillate]
Q8: Which of the following is not the feature Selling?
- (a) Wider Term
- (b) Transfer of title
- (c) Profit through maximising sales
- (d) All of the above
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (a) Wider Term[/textillate]
Q9: In(i) ____________ the emphasis is on bending the customer according to the product while in (ii) ________________ the attempt is to develop the product and other strategies as per the customer needs.
- (a) (i) Marketing (ii) selling
- (b) (i) Selling (ii) Marketing
- (c) (i) Selling (ii) Production
- (d) (i) Production (ii) Selling
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans:(b) (i) Selling (ii) Marketing[/textillate]
Q10: (i)_______ involves efforts like promotion and persuasion while(ii) ____________ uses integrated efforts involving strategies in respect of product, promotion, pricing and physical distribution.
- (a) (i) Marketing (ii) selling
- (b) (i) Selling (ii) Marketing
- (c) (i) Selling (ii) Production
- (d) (i) Production (ii) Selling
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans:(b) (i) Selling (ii) Marketing[/textillate]
Q11: Which of the following philosophy of Marketing Management considers availability and affordability of the product as key to the success of a firm?
- (a) Product concept
- (b) Production Concept
- (c) Marketing concept
- (d) Selling Concept
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (b) Production concept[/textillate]
Q12: : Which of the following philosophy of Marketing Management considers improvement in quality, incorporating new features in the product as key to the success of a firm?
- (a) Product concept
- (b) Production Concept
- (c) Marketing concept
- (d) Selling Concept
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (a) Product concept[/textillate]
Q13: : Which of the following philosophy of Marketing Management considers Promotion of the product as key to the success of a firm?
- (a) Product concept
- (b) Production Concept
- (c) Marketing concept
- (d) Selling Concept
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (d) Selling concept[/textillate]
Q14: : Which of the following philosophy of Marketing Management considers customer needs and the customer satisfaction as key to the success of a firm?
- (a) Product concept
- (b) Production Concept
- (c) Marketing concept
- (d) Selling Concept
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: © Marketing concept[/textillate]
Q15: : Which of the following philosophy of Marketing Management considers customer satisfaction and long term welfare of society as key to the success of a firm?
- (a) Product concept
- (b) Production Concept
- (c) Societal Marketing concept
- (d) Selling Concept
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: © Societal Marketing concept[/textillate]
Q16: Which of the following function of marketing is concerned with SWOT Analysis?
- (a) Marketing Planning
- (b) Gathering and analysing market information
- (c) Promotion
- (d) Branding
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (b) Gathering and analysing market information[/textillate]
Q17: A marketer of color TV having 10 per cent of the current market share in the country, aims at enhancing his market share to 40 per cent, in the next three years. He will have to develop a complete marketing blueprint covering various important aspects including the blueprint for increasing the level of pr5oduction, p[romotion of the products etc. and specify the action programmes to achieve these objectives.
Which of the following marketing function is performed by the marketer?
- (a) Marketing Planning
- (b) Gathering and analysing market information
- (c) Promotion
- (d) Branding
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (a) Marketing Planning[/textillate]
Q18: (i) ________ refers to producing goods of predetermined specification on the other hand (ii) _______ is the process of classification of products into different groups.
- (a) (i)Designing(ii) Grading
- (b) (ii) Standardisation (ii) Grading
- (c) (i) Grading (ii) Designing
- (d) (i) Grading (ii) Standardisation
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (b) (ii) Standardisation (ii) Grading[/textillate]
Q19: Which of the following function of management is concerned with deciding whether to sell the product in its generic name or to give it a competitive name for selling in the market?
- (a) Marketing Planning
- (b) Gathering and analysing market information
- (c) Promotion
- (d) Branding
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (d) Branding[/textillate]
Q20: Which of the following function of management is concerned with proving after sales services, handling customer complaints and adjustments, procuring credit services, maintenance services, technical services.
- (a) Marketing Planning
- (b) Gathering and analysing market information
- (c) Promotion
- (d) Branding
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (b) Customer support services[/textillate]
Q21: Which of the following function of marketing is concerned with informing the customer about the product and persuading them to purchase these products.
- (a) Marketing Planning
- (b) Gathering and analysing market information
- (c) Promotion
- (d) Branding
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: © Promotion[/textillate]
Q22: Which of the following function of management has important components of managing inventory, storage and warehousing and transportation of goods from one place to the other?
- (a) Physical distribution
- (b)Customer support services
- (c) Promotion
- (d) Branding
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (a) Physical distribution[/textillate]
Q23: Which of the following function of marketing is performed to protect against unavoidable delays in delivery or to meet out the contingencies in the demand which may arise gue to time gap between the production and procurement of goods and their sale or use?
- (a) Physical distribution
- (b) Customer support services
- (c) Promotion
- (d) Warehousing
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (d) Warehousing[/textillate]
Q24: Which of the following function of marketing is concerned with not only for protection of products but also serves as a promotional tool.
- (a) Packaging
- (b) Customer support services
- (c) Promotion
- (d) Warehousing
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (a) Packaging[/textillate]
Q25: (i) ________ helps in achieving uniformity and consistency in output on the other hand (ii) ____________ ensures that goods belong to a particular quality and helps in realising higher prices for high quality goods.
- (a) (i)Designing(ii) Grading
- (b) (ii) Standardisation (ii) Grading
- (c) (i) Grading (ii) Designing
- (d) (i) Grading (ii) Standardisation
[textillate effect_in='fadeInLeftBig' type_in='shuffle' effect_out='fadeOutDown' type_out='sync']Ans: (b) (ii) Standardisation (ii) Grading[/textillate]