For Class 12 CBSE Business Studies Students.
25 Multiple Objective Type Questions and Answers for chapter MARKETING MANAGEMENT Part-II
For Part -1 Marketing Management MCQs – Click here
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Q 1: Which of the following’s items can be Marketed?
- Physical products (c) Experience
- Ideas (d) All of the above
Ans: (d) All of the above
Q 2: ____________ refers to any person who takes more active part in the process of exchange.
- (a) Seller
- (b) Consumer
- (c) Advertiser
- (d) Both (a) and (b)
Ans: (d) Both (a) and (b)
Q 3: A country having installed a nuclear plant needs the supply of nuclear fuel or “Heavy Water” It may need to convince the supplier of the products to supply the same to it, by promising that it will be used for peaceful purposes only.
Who will be treated as the marketer in above case?
- (a) Seller
- (b) Consumer
- (c) Advertiser
- (d) Both (a) and (b)
Ans: (b) Consumer
Q 4: Name any two controllable factors of marketing decisions.
Ans: Brand Name, Distribution Network
Q 5: Name any two non-controllable factors of marketing decisions.
Ans: Political Factors, Economic Factors.
Q 6: ____________ are marketing tools which are constantly shaped and reshaped by marketing managers, to achieve marketing success.
- (a) Controllable factors
- (b) Non Controllable Factors
- (c) Environmental variables
- (d) Both (a) and (b)
Ans: (a) Controllable factors
Q 7: State the meaning of Marketing Mix.
Ans: Marketing Mix is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market. i.e. Product, Price, Place, Promotion
Q 8: Which of the following is not the variable of Marketing Mix.
- (a) Product
- (b) Price
- (c) Marketer
- (d) Promotion
Ans: © Marketer
Q 9: Which element of Marketing Mix. Is concerned with decisions regarding discounts to customers, traders and credit terms etc.
- (a) Product
- (b) Price
- (c) Marketer
- (d) Promotion
Ans: (b) Price
Q 10: Which element of Marketing Mix. Is concerned with managing inventory, storage and warehousing and transportation of goods from producer to buyer.
- (a) Product
- (b) Price
- (c) Place
- (d) Promotion
Ans: © Place
Q 11: Which element of Marketing Mix. Is concerned with activities that communicate availability, features, merits etc. of the products to the target customers and persuade them to buy it.
- (a) Product
- (b) Price
- (c) Place
- (d) Promotion
Ans: (d) Promotion
Q 12: The success of a market offer will depend on how well the four ingredients of Marketing are mixed to create superior value for the customers and simultaneously achieve their sale and profit objectives. State those four Ingredients of Marketing Mix.
Ans: Product, Place, Price, Promotion
Q13: ___________ is a mixture of tangible and intangible attributes which are capable of being exchanged for a value with ability to satisfy customer needs.
- (a) Product
- (b) Price
- (c) Place
- (d) Promotion
Ans: (a) Product
Q14: Which of the following is the type of benefit a customer may seek to satisfy from the purchase of a product.
- (a) Functional Benefits
- (b) Psychological benefits
- (c) Social Benefits
- (d) All of the above
Ans: (d) All of the above
Q15: The process of giving name, sign, or a symbol etc. to a product is called ___________
- (a) Branding
- (b)Brand
- (c) Trade Mark
- (d) Brand Mark
Ans: (a) Branding
Q 16: _________is a name, sign symbol or design or some combination of them, used to identify the products—goods or services of seller or group of sellers and to differentiate them those of competitors.
- (a) Branding
- (b)Brand
- (c) Trade Mark
- (d) Brand Mark
Ans: (b) Brand
Q17: Gattu of Asian Paints or Devil of Onida or symbol of Yogkshma of LIC, or four fingers and a palm of Anacin are all_____________
- (a) Branding
- (b) Brand
- (c) Brand Name
- (d) Brand Mark
Ans: (d) Brand Mark
Q18: A part of brand which is given legal protection is called__________
- (a) Branding
- (b) Brand
- (c) Trade Mark
- (d) Brand Mark
Ans: © Trademark
Q19: Which of the following is not the benefit of Branding to Marketer?
- (a) Helps in advertising
- (b) Differential pricing
- (c) Ease in introduction of new product
- (d) Status Symbol
Ans: (d) Status Symbol
Q 20: Which of the following is the benefit of Branding to Customers?
- (a) Helps in advertising
- (b) Differential pricing
- (c) Ease in introduction of new product
- (d) Status Symbol
Ans: (d) Status Symbol
Q 21: Which of the following is not the benefit of Branding to customer?
- (a) Helps in product identification
- (b) Differential pricing
- (c) Ensures Quality
- (d) Status Symbol
Ans: (b) Differential pricing
Q 22: Which of the following is not the characteristic of a good Brand Name?
- (a) Distinctive
- (b) Versatile
- (c) Differential pricing
- (d) Adaptable
Ans: © Differential pricing
Q 23___________ refers to the act of designing and producing the container or wrapper of a product.
- (a) Packaging
- (b) Price
- (c) Place
- (d) Promotion
Ans: (a) Packaging
Q 24: __________ refers to the product’s immediate container.
- (a) Primary Package
- (b) Secondary Package
- (c) Transportation Package
- (d) None of the above
Ans: (a) Primary Package
Q 25: ____________ Refers to additional layers of protection that are kept till the product is ready for use.
- (a) Primary Package
- (b) Secondary Package
- (c) Transportation Package
- (d) None of the above
Ans: (b) Secondary Package
Q26: _____________ refers to packaging components necessary for storage, identification or transportation of product.
- (a) Primary Package
- (b) Secondary Package
- (c) Transportation Package
- (d) None of the above
Ans: © Transportation Package