Entrepreneurship
MCQs on Analysis of Market Env, Market Research
CBSE Class 11 Students
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1. ____________ facilitate the work of consummating exchange in the market.
- Supplier
- Competitor
- Market Intermediary
- Producer
Market Intermediary
2. A buyer buys more during the boom than in Recession. His buying behavior is being affected by which factor?
- Economic factor
- Social Factor
- Political Factor
- Legal factor
Economic factor
3. The release of the movie Billu barber was opposed by certain segments of society, as they thought that the name aims to derogate a specific community. Which aspect of the business environment is being discussed here.
- Demographic Environment
- Political Environment
- Cultural Environment
- Technological Environment
Cultural Environment
4. __________ in the primary environment provide similar offerings for goods and services.
- Supplier
- Competitor
- Market Intermediary
- Consumer
Competitor
5. _____________is made up of factors that are close to the firm and affect it on a day to day basis.
- Micro Environment
- Macro Environment
Micro Environment
6. The government of India announced a Demonetisation of Rs. 500 and Rs. 1000 currency notes with effect from the midnight of November 8, 2016.
- Economic Environment
- Legal Environment
- Political Environment
- Technological Environment
Legal Environment
7. Express tours is a travel agency that books air tickets on a commission basis. During the last year, there has been a drastic decrease in business as most of the customers have shifted to another travel agency Shiva tours and Travel which provides tickets within half an hour through the internet. Identify the External force which is being overlooked by Express tours.
- Cultural Environment
- Demographic Environment
- Technological Environment
- Political Environment
Technological Environment
8. Eastman Kodak in its film business has been worrying about the growing market of Fujithe Japanese filmmakers. but in reality, Kodak faced a much greater threat from the recent invention of the filmless camera sold by Canon and Sony, which takes video still pictures to be shown on a TV receiver.
Which Internal Force affecting business is highlighted in the above case?
- Producer
- Competitor
- Supplier
- Government
Competitor
9. Which of the following is not the Internal Force?
- Demographic
- Producer
- Consumer
- Supplier
Demographic
10. ______ can be defined as a study that gathers information directly from consumers by asking them questions about their preferences, taste, and habits.
- Market Research
- Market Survey
- Research Instruments
- Case studies
Market Survey
11. __________ mean the tools, methods, or techniques employed in research for gathering the information?
- Research Instruments
- Research Reports
- Monitor market performance
- All of the above
12. Which of the following step will be performed after the analysis and interpretation of data in the process of Market Survey?
- Planning the survey
- Fieldwork
- Report making
- The Census
Report making
13. Rasna on receiving poor response initially on its launch conducted detailed market findings and thereafter incorporated the strategy of the influence- the child”, the quality of ease in preparation along with the economy did the magic for Rasna Now Rasna dominates 85% of soft drinks concentrated Market. Which of the following is the reason for the success of Rasna?
- Interview
- Marketing Research
- Market Survey
- Survey data
Marketing Research
14. Which of the following is the characteristic which good market information should not have?
- Clarity
- Extravagant
- Punctual
- Economical
Extravagant
15. Which of the following is not the method used in the Survey?
- Personal Interview
- Questionnaire development
- Fieldwork
- Case Study
Case Study
16. A Market survey is a systematic collection, recording, analysis, and interpretation of data, relating to the existing or potential markets. which of the following importance of Market Survey is highlighted in the above case?
- Customer is the king
- Risk reduction
- Market Overview
- Forecast
Market Overview
17. The government of India collects data related to the population every 10 years. Which type of survey do they conduct?
- Census Survey
- Sample Survey
Census Survey